You work hard at your business to earn money, and often that hard earned money makes its way to your advertising budget.  Making sure that your advertising works to improve your business is crucial, and this leads to the all important tracking metrics – measuring the success of your ad campaign.  One of the most common mistakes made in this arena is confusing response with results.

While tracking results can be tricky, tracking response is rather easy.  Results have an impact on your bottom line.  Responses indicate that people were exposed to your ads, but not whether those ads motivated them to make a purchase or made an impact on their opinion of your business.  If you’re clear on the difference, try this experiment.  Purchase some billboards in your hometown and put nothing on them other than a picture of your face.  The entire billboard is nothing more than you smiling.  It won’t take long before your family, friends, co-workers etc. will begin to comment that they’ve seen you on a billboard.  That is a response.  It accomplishes nothing, but it is a response nonetheless.  (This, by the way, is not a dig on billboards, which are fine ways to advertise.  It’s just an easy example.)  Anheuser-Busch (specifically Budweiser and Bud Light) count their ad budgets amongst the largest in the US, and their share of domestic beer sales reflects this.  Do you think anyone has ever placed a 6-pack on the counter and said “I love those new TV spots?”  The point of this is that just knowing people saw yours ads isn’t enough, they have to react to them.  If you can track this, or better yet hire an ad agency to help you, you can get the most out of your ad budget.

Over the last several years, one of our clients has tracked HITS on their website. Why? Well because they have a competitor that tracks its. Awstat offers it as a trackable feature, but any third party reputable tracking site or Google Analytics will tell you hits mean absolutely nothing when it comes to traffic nor does it effect any measures. Though we have tried to explain that what we are tracking (visitors, unique visitors, and length of time on site) is what they do indeed need to be measuring,  they want HITS.

So what is my client thinking? I can only guess one of two things:

1) That Blue Olive can’t track hits.

2) That Blue Olive can track hits but the numbers must not be good so we don’t want to share it with them.

Neither is the case – but the dilemma remains. 

So what is a hit and why is it not worth tracking? A hit is anything on a site that has to open, if you don’t believe me feel free to check it out on wiki.  If a web page has four graphics then it would receive five hits. One hit for opening the page and one for each graphic, therefore hits can be manipulated simply by adding lots of items on the page that is opened, the down side of  hits, it slows down the site.

As an interactive agency, we manage many Facebook pages, so we must stay informed on a wide variety of issues. As an individual, I “like” certain pages because I am interested in specific services, products or issues. I am particularly passionate about politics. My party affiliation— while no secret—does not define me, but this is because I prefer to stay open-minded. For this reason, I subscribe to or “like” both Democratic and Republican Facebook Pages and, for that matter, Democratic and Republican people. It’s not that I straddle the political fence; I just like to see both sides of important issues.

This week I read a post written by a Democratic Senator in Alabama about an Elder Abuse Prevention Act that was removed from the calendar. Initially I was upset that the Act, which I considered to be important, was rejected after the good, hard work that went into getting it ready to present. My first impulse was to write a post in support of the Senator’s post, but I decided to review some of the GOP pages to get a better perspective. What I read was equally upsetting.

A bill was proposed and rejected to increase funding for domestic violence shelters. Filibustering was used to stall funding for the Kidney Foundation as well as to delay discussions regarding a bill for battered women. One Senator questioned aid for kids and another boldly stated he would simply “talk all night.” I’m not even sure why filibustering is allowed; to me, it seems a pure waste of everyone’s time.

For those of you that follow this blog and are not familiar with Alabama politics, here’s a quick history lesion: The Democrats were in control of the Senate for decades. (I apologize for the broad, undefined timeframe as I did not confirm the exact number of years.) Now the Republicans are in the majority, and it seems that “what’s good for the goose” is being played out on the Senate floor in Montgomery.

When we went to the polls, we voted for adults—hopefully smart, compassionate, and fair-minded adults. But let’s face it, shamefully childish games are being played out on the Senate floor. Acts and Bills related to many important issues are being drafted and introduced. While most of them have merit and whether they are introduced by Democratic Senators or Republican Senators, most are also asking for funding; and at the end of the day, as we should all know, it all boils down to money!

So, if proposed bills are good for the people AND we, as the people/government, can afford to fund them, then they should be seriously considered no matter who presents them. And if an Act or a Bill for a good cause is not approved, it may not be because it didn’t have merit or that the other side didn’t believe it in, but ultimately if may be that we cannot afford it at this time. So let me replace the political overtone of elderly abuse or battered women which are both equally good causes that should be supported, with an example everyone can relate: fruits & vegetables. If both fruits and vegetables are good for my children and I only have enough money for one—which do I choose? And if I choose veggies, is it right for anyone to promote that I choose not to feed my children fruit?

To any regular person, “Tracking the effectiveness of your website” may sound like a very daunting task. You can sit back and ask yourself, “How am I supposed to do that?” Honestly, it’s quick and easy; both the seasoned marketer and the fresh graduate alike can master what it takes to create the perfect website. Thanks to Google and their creation of Google Analytics, you can now carefully and effectively track how visitors interact with your websites with just a few clicks of your mouse.

Google Analytics is a free web service that statistically tracks the traffic of your website and gives you the insight into your marketing effectiveness.  It provides you with information that allows you to understand how to better your website by writing more effective-targeted ads, strengthening your marketing initiatives and creating a higher converting website. This information can provide the path to convert your visitors into customers.

There are several key features that Google Analytics provides:

• Analytics Intelligence: Google Analytics monitors your reports and automatically alerts you of significant changes in data patterns.
• Advanced Segmentation: Isolate and analyze subsets of your traffic with a fast interactive segment builder.
• Flexible Customization: Get the data you need, organized in the way you want to see it with custom reports, custom variables, and a flexible tracking API.
• Ecommerce Tracking: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
• Goals: Track sales and conversions. Measure your site engagement goals against threshold levels that you define.
• Mobile Tracking: Track web-enabled phones, mobile websites and mobile apps.
• Data Export API: Integrate business information and develop applications that access Google Analytics data.
• Advanced Analysis Tools: Perform advanced data analysis with pivot tables, filtering and multiple dimensions. Discover new trends and insights with motion chart visualizations.
• Benchmarking: Find out whether your site usage metrics underperform or outperform in your industry.

Other key features offered by Google are the exceptional Free Support Resources. They offer a Setup Checklist that keeps track of your progress as you follow the provided steps for implementing and using Google Analytics. Their User Forum allows you to gain quick information from the Google Analytics support staff, Google employees, and other users. The Help Center enables you to search for Google Analytics articles, user discussions, developer resources, and more. And, Google Code enables you to find developer resources and Google Analytics technical documentation, customizing your tracking code, and exporting your Analytics data.

Also, on the site are several educational resources to assist in developing your skills and help you  “Get smarter with Google Analytics.” They offer a Google Analytics Individual Qualification course that offers comprehensive training in Google Analytics implementation and data analysis and readies you for the $50 Google Analytics Individual Qualification. Completion of the curriculum and test will allow your organization to easily train and qualify staff.  Google also offers Seminars for Success. This option offers day-long seminars delivered by hand-picked industry professionals in cities across the United States. These seminar courses will improve your online marketing and help you get the most out of Google Analytics. Finally, users can check out the latest Google Analytics videos on YouTube’s Google Analytics channel.

Google Analytics also offers an online blog that contains all sorts of information that can assist you in learning how to effectively use the free web service. The blog contains over 300 postings with topics ranging from “Beginner Topics” to “Training and Events” to “Learning Resources.” It is highly recommended that all users utilize the blog to learn all the tips and tricks to getting the most out of the Google Analytics service and the information it provides.

With the World Wide Web being home to over 182 million websites, creating the perfect website may seem almost impossible. But, don’t be discouraged, Google has got your back. With the statistics and information they are able to provide you, you will be able to improve your website with just a few clicks of the mouse.   

Visit Google Analytics to find out more about the features they have to offer. And, it’s free to sign up! All you have to do is use your Google Gmail account or sign up for one if you don’t already have one.

Sources:

Google Analytics key features: http://www.google.com/analytics/

Google Analytics support: http://www.google.com/analytics/support.html

Google Analytics education:  http://www.google.com/analytics/education.html

The question isn’t can you, the question is do you want to and how important is it to you? Look around your neighborhood. There are varying degrees of lawn maintenance. Some yards are professional managed. Every week a crew shows up for an hour or so, mows, edges, weeds, blows away and hauls off debris.  Others choose to have a neighborhood kid mow the yard for them. They pay less for the service and they don’t expect it to look professional, but they do expect it to be done in a timely manner based on agreements made. Others choose to mow their own yard.  They may be disciplined enough to be consistent and mow it the same day and time every week, they may skip a week if they simply don’t have enough time, they may or may not choose to edge, weed, and blow off debris, but they are much more tolerant of their own management then if they were paying someone to do it.

What ever option the homeowner chooses they general get what they pay for or for which they may choose not to pay.  Facebook is no different.  Pages that garner the most “likes” generally are those that are well managed. The type of management a page needs depends on the business. Many, many, many business pages are started and the Admin is very enthusiastic. They make several posts the first few days, but eventually the newness wears off and then it just becomes another chore, kind of like a company newsletter.  In order for either to be successful you need content and that content needs to be fresh; much easier said than done.

So think like a consumer, when you visit other pages, what is your bench mark? If the company hasn’t made a post in a week or so or if you notice they generally make a post once in a blue moon, is that a site you wish to subscribe? If the page’s last post was made several months ago, do you assume the page has been abandoned? If a yard hadn’t been mowed all summer would you assume no one lived there or that no one cared?

So as previously stated, managing Facebook isn’t any harder than mowing your grass and it’s so easy that children are doing it. Businesses are busy taking care of clients and running the daily operations of their business. Stopping to make thoughtful posts doesn’t always make it on the priority list for the day nor does tracking posts and comments to see which ones garner the most interaction. That’s why our company, like many others offer Social Marketing management through www.connexionswork.com. We manage dozens of Facebook, Twitter, YouTube, and LinkedIn pages. Packages start as low as $150 per month – about what you’d pay to have a small yard mowed each week and it takes about the same amount of time. If you need some help give us a shout.

Other services offered are:
SEO – search engine optimization
SEM – search engine marketing
Keyword and keyword string managment
Page rank management
W3C compliance
Google places managment

In this day and age websites are a critical part of business, or at least they should be. But we all know that establishing an online presence requires, time money and commitment. There are still companies that think their website is just an online brochure, but it should be much more then that. When executed correctly it can help increase sales, reduce costs such as support for example and it helps to improve customer relations. A website should be an investment that is nurtured over time. The first building block of a successful website is refreshing the content in a timely fashion. While all companies, even Blue Olive, has the best of intentions of keeping their website current, it is a more daunting task then most realize and can often be neglected because the business of running your business takes priority – but that’s a whole other blog…

Input is the foundation for a website and this worksheet should help identify the goals of a new site including audience, look and feel, functionality and content. You should allow every person involved in the project fill out his or her own form. Skip the questions not relevant to your project, and once all the information is gathered, collate into a single document and email it to solutions@theblueolive.com. We can help get your site off the ground or revise a tired and outdated site.

1. Project Scope
a. In order for Blue Olive to get to know your company a little better a brief background is needed. This will provide better insight into what you are looking to accomplish not just for your site but for you company.

b. This should be followed by a brief description of the project.

c. There should already be a budget set aside for your website so that miscommunication and disappointment is avoided. Budgets are a driving factor into what can and can’t be built and/or programmed.

2. Objectives
a. What do you wish to accomplish with your website? – a well thought out or defined goal must be considered if you want to build a successful site. Think things through, even if you start small, you can grow with ease if the site requires a particular approach or feature in the future.

b. What are the expectations of the website?

c. Do you want to sell a product online or will this be an extension to your traditional bricks and mortar business?

d. Will the website accompany a new product launch?

e. Do you want to collect information from your users (aka data mining) so that you can establish a better profile of them and have the ability to communicate with them via outgoing emails later?

f. Will you expect people to use search engines to find your site (if so SEO or search engine optimization should be budgeted) or will established customers use it for informational purposes?

3. Target and Project Management
a. Who is your company’s primary target audience? If Blue Olive has a profile it can be easier to plot out a design with that group in mind, so try to give us an idea about the audience including
     i. Age,
    ii. Gender,
   iii. Race,
   iv. Income level,
    v. Marital status, etc.

b. How often will the site be updated? CMS (Content Management System) tools allow for self management and therefore do not tether you to an agency when a small change is necessary.

4. Site Structure
a. Most companies don’t have a structure in mind when they contact Blue Olive. However, a structure, blue print, or site map is an important part of the price setting formula. Blue Olive can help you in that area but it’s always better to do some research on that particular topic so that you can determine the number of pages your site will be. Just like a collateral brochure with numerous pages is more expensive than a tri-fold, so too are many web pages. Browsing the internet for examples of sites you like and don’t like is very wise. This will also help you identify and define the major content areas.

b. Think about the navigation and how to keep it from being complex. People will quickly leave your site if it takes too long to find something or they feel lost within the site. While people want content, good web design will have the right balance between visual appeal, content, and usability. A website with an amateurish design will not provide credibility and visitors potentially won’t buy anything from an untrustworthy looking site.

c. Will you need a back-end to house encrypted information or manage an e-commerce site? If so purchase of an annual security certificate is a must to include in your budget.

5. Content
a. This needs to be at the top of the list. Use the site structure as an outline and then define the content for each page. Knowing how much copy and or visuals (aka content) needs to be housed on each page on the front end and ensure that the design will compensate.

b. Content is king and it is necessary for a site to be searchable. It should also drive users back to your site. Like we mentioned previously, a regularly updated website is a factor not to underestimate. A well updated site together with cleanly coded pages will get a higher ranking on search engines like Google, Yahoo, and Bing.

c. If the budget allows, a professional copywriter is the best way to ensure your site communicates its message – Blue Olive can handle that too.

6. Summing It Up
a. Company Info
     i. Contact Information
    ii. Brief background of your company

b. Scope, objectives, and Target Audience
     i. Brief description of project
    ii. Goals and general scope of the project
   iii. Target audience, to whom the site is aimed

c. Budget & Time Frame
     i. Provide and estimated budget – allow additional dollars for complex sites or ecommerce sites
    ii. Include time frame or upcoming deadlines – the larger the site the longer it takes to build

d. Design Information
     i. Site Structure
    ii. Overview of design elements that should or must be considered
   iii. Corporate identity guidelines (if they exist for your company)
   iv. Examples of site you like and dislike (at lease three of each, good to use competitor sites as a point of reference as well)

This list may seem long, but in fact it’s more efficient to keep your answers brief and to the point. This list simply provides us a reference to get the communication started. Only in an ideal world would all the items be answered, so use this as a guide to talk with Blue Olive or to any firm providing you a website.

Need social marketing help.. stay tuned for the next blog.

Interactive is the new green.  Every company, corporation, organization, and association that wants to succeed has some sort of presence on the web.  One of my first questions when I am approached to develop a website is “Does you website need to be found?” There is generally very little gray area here.  Businesses either build a website to provide additional information and enhance services for existing clients, a site that isn’t looking to be found, or they build a site expecting to gain new customers, and therefore must be built to be found by people looking for a product or service the business offers.

Development of a website ranges from inexpensive, ‘plug-n-play’ templates to help small businesses gradually enter the interactive world, to very expensive, custom design, programming and advanced website optimization.  What templates don’t provide is the ability to be found.  Being found means using a word or a few words, known as word strings, a website appears on the first few pages.  A great site will be found or ranked on Page One of search engines, and believe me this doesn’t happen by accident and isn’t inexpensive.

This blog was inspired by one of our clients with whom we are entering into our third contractual year. The first year we developed a new look and re-launched their site, but more importantly we focused significant time on the sites foundational navigation and how it could grow.  In the second year we began adding a tremendous amount of content and changing the content on a regular basis so it would always be fresh for returning visitors and appealing to new visitors, encouraging both to return. Nine months after the new launch our client attained the coveted Page One ranking.  Now as we enter year three, our goal for the website will be to continue growing the sites content and to maintain our Page One ranking with Google, Bing, and Yahoo.  Our goal for our client will be to educate them on the importance and cost of maintenance so as not to lose ground, either on what they have built or the investment they have made.

My client contact is an avid golfer so I began thinking about how to relate and compare golfing, an offline personal enjoyment, to his website, an online business necessity. Both are an investment in time and money, and while there are hundreds upon thousands of companies offering web services, so too are there hundreds upon thousands of public, semi-private, and private golf courses around the world.  Public and semi-private courses like The Pebble Beach Links Old Head Golf Course in Cork Country, Ireland, costs $400, and to play Shadow Creek Las Vegas is $500 for eighteen holes. On the other hand a golfer can playRobert Trent Jones for as little as $45. Private clubs, in addition to long wait lists, expect initiation fees like Liberty National for $450,000 or Shinnecock and August National for a mere $75,000 – $100,000; oh yes, and require an invitation to join. No matter the course, the actual ability to gain access to play is again an investment in both time and money. But how does that compare with web development?

The Masters!  Whether or not you are an avid golfer, you have probably heard of this particular golf tournament in Augusta, GA.  It is widely known for its challenging courses as well as for its spectacular landscapes.  Those that qualify to play are among the very few compared to the overall number of golfers worldwide.  Even getting a ticket to watch is quite a privilege.  While visitors expect to see great golf, rarely is there a conversation about the Masters, by those who have attended, that does not include talk about the awe inspiring course, the perfectly manicured greens, and the picturesque flowers.  This type of setting does not happen by accident and is not inexpensive. It is carefully planned, executed, and, just as important, maintained year-round!  There is no time off for the crew after the big event because new changes, planned well in advance of the current year, are being implemented the moment the tournament is over. This dedication and due diligence, day-in-and-day-out, provides the setting for the next year’s jaw dropping event, ready to be enjoyed by players and spectators alike.

A website is no different. Like a golf course, the master landscape must be planned out well in advance. A website must be touched and managed on a daily basis with a definitive purpose so that the content is fresh, and, like a golf course, kept lusciously green, desirable, and sought after by customers and visitors alike; therefore, enthusiasts will spread the word and encourage others to play and/or visit.

There are so many variables that go into pricing a website and let’s face it web producers all need the same basic information, copy and pictures to develop a design prior to programming; but the difference in producers is their ability to develop a site architectured specifically to gain the widest appeal for the client’s audience.

So what does it cost?  That is the question Blue Olive gets asked on at least a weekly basis and that depends on what you can and will do for yourself, and how much you want done for you.  Here are 10 basic questions to consider and that should be asked/answered to give you an accurate price:

1. Do you want a customized design or will a design template do?

2. Do you already have photography, if not then will you be satisfied with stock photography or will you need a photo shoot?

3. Is the copy already written and grammatically correct, if not will you need a copy writer to research and write your copy from scratch or will you be providing some draft copy for them to re-write?

4. Do you know how many pages you anticipate the finished site to be?

5. How often will the copy and pictures on your site need to be updated? If more than yearly, you may need/want a content management application or are you willing to learn some basic HTML coding?

6. Do you want your site to be found by search engines?  If so you will need to have Meta words and analytics (preferably Google, Yahoo, and Bing) embedded in your source code and will need a monthly budget for optimization updates. You will also need to develop a list of potential keywords words or word strings that people would use to search and find your site?

7. What are the goals for your site? To be an electronic brochure or do you want it to be an interactive experience? Is it to attract new visitors/customers or will it be for existing customers already familiar with your products/services or does it need to attract both? Do you want/expect to be on Page 1 of searches?

8. Will you want to gather visitor contact information so you can reach back with emails later?

9. Will you sell products/services on the site?

10. Do you already own a URL address and where will the site be hosted?

While these aren’t the only questions you will need to answer, they provide a good start in making an educated decision before selecting the best interactive team to meet your web needs.

And, since a blog of mine wouldn’t be finished without an analogy, think about your web budget like shopping for or replacing a vehicle. Why do you need a vehicle? To transport people and cargo from one place to another? Why do you need a website? To transport information about products and services you provide?

While a compact car is less expensive than a transport truck, and a Saturn, Honda, and Toyota are generally less expensive than a Cadillac or a Range Rover, many buyers of web services don’t understand the web end product like they do a vehicle and unfortunately you just can’t make a Schwinn bicycle work when you really need a Cheverolet Suburban.  Think of the frustration you will feel when you can’t transport your kids to school or take your family on vacation.

So, beware… sometimes you get what you pay for, but did you really know what you were buying?

Let’s face it, there is no main street on the world wide web.  In offline business you pay top dollar for a good location in an effort that everyday traffic will see your business, remember your business, and will shop with your business when they need or want your product or service. That’s not to say dollars aren’t spent on advertising and marketing, but certainly the cost of a good location and good signage should offer some relief to the marketing budget. 

Offline businesses that opt to own or lease space in a more remote area must spend more dollars in marketing and advertising so potential customers are aware they exist.  It’s truly a trade off.  And while there is no LOCATION advantage on the web, there is an ADDRESS advantage, but let’s face it by now there are NO short, easy, one-word URL names available, unless you want to spend big bucks buying a name from an address name “hi-jacker”.  So what’s a new business (or older, established one that didn’t buy a name years ago) to do? 

They must advertise and market their online business.  Driving potential customers to their online website is where the whole wide world is heading on the World Wide Web.

Page 1 – that’s every client that walks through my doors #1 goal and objective for their website and/or web business.  Getting there is time consuming and staying there is not inexpensive. Currently Google, the #1 search engine of choice as I write this blog,  states plain and clear in their own documentation that it can take anywhere from a year or more to get to Page 1.  Now keep in mind as you are working to get to Page 1 so are hundreds of thousands of other websites; so even when you get there you can’t be complacent.  You must continually work on your site to stay on Page 1.  Why, because Google says so and so do most of the other search engines, like Yahoo, and Bing.  They mostly recognize websites that are well maintained and have “fresh content” – that’s not to say a weed or two (old articles) doesn’t creep into the search, but they generally try to keep Page 1 offerings with the sites they deem are following their rules.

Lots of companies offer assistance for getting and staying on Page 1. Beware!!! Not all companies’ offerings are alike.  Be sure you know what you are buying or better yet, what you want, as services from provider to provider will vary dramatically.  Like … hamburgers. Yes I just said hamburgers.  You can buy a $1.00 hamburger from McDonald’s, a $7.50 hamburger from Chili’s, a $12.00 hamburger from Marriott Hotel & Spa’s restaurant 360, a $30 hamburger in New York City and most of you have a hole-in-the-wall restaurant in your home town or city that will have a great, juicy, delicious burger for around $5.00.  Each burger is palatable and priced right for its intended audience – however they really can’t be compared nor would you expect or demand the Marriott to match McDonald’s price just because they are right down the street from one another or because they are both hamburgers and should therefore be the same no matter who is cooking/serving them.

I like to think of our agency and interactive capabilities as equal to the hole-in-the-wall restaurant.  Most people don’t know we’re here but we have a very tasty product and those that dine with us, are provided a good product they enjoy, they are well taken care of and each meal is cooked to order – and while we aren’t located on Main Street some of our clients are ranked on Page 1.

This past week my oldest child turned 13.  While I was recovering from the realization of now being a parent to a teenager I also began reflecting back on bringing him home from the hospital and the new feelings of being a first time parent; that feeling of responsibility was overwhelming. As I watch him today, I am quite proud of the young man he has become and though I have made many mistakes as a parent to him, those initial feelings of insecurity have been replaced with pride each and every time someone shares with me how respectful, well mannered, and “a great kid” he is and I know that my husband and I must be doing something right.

My parenting style is not to everyone’s taste, I am strict, direct, set high expectations, yet not unrealistic, and as a working mom I am not available for every milestone or achievement, so when I am with my children I try to be extremely nurturing and focused to make up for all the time I’m away.  As I considered my parenting style it became quiet obvious to me that my professional style was parallel – and that not only was I raising 3 children, I am and have been raising dozens of client over the past 13 years as well.

As a small marketing and interactive firm, we don’t get Fortune 500 companies calling us to participate in an upcoming agency review. In fact, it is a rare occasion that we get an opportunity to work with a well seasoned company with a dedicated full-time vice-president of marketing or even a director of marketing who understands the agency’s role as a support to their goals and objectives. Most of our clients are newcomers to the advertising, marketing, and interactive arena and we spend much of the first year or two in a teaching mode.  While they aren’t in an infant stage, as they aren’t completely dependent on us, they are more in a toddler stage.  Our clients can do a few things for themselves, but are easily distracted and easily upset when we say “no” to some of the things they want, and like many toddlers even after being told “no” they will attempt to do it themselves and later understand the consequences. Unfortunately just like toddlers, those lessons learned don’t usually apply to new wants and wishes.

While I do miss the days before I became a parent and business owner, when I was living in Atlanta and later in Nashville, working for large agencies in production and account management and some of my clients were, Marriott Hotels, Swiss Hotel, BellSouth, The Home Depot, Turner Communications, Cox Communications, Northside Hospital, Northside Realty, Opryland Hotel, Baptist Hospital,  just to name a few, I take great pride in seeing my “toddler” clients grow and am glad to see many of them, just as I am personally glad to see my son, reach ”early adulthood” where they appreciate Blue Olive’s rolling and guidance in helping them reach their goals of brand recognition and revenue growth.