It’s been a hairied 6 weeks for The Diabetic Shoppe and Blue Olive Consulting! On March 16, we launched brand and direct response television spots in 3 MSAs across North Alabama, targeting the 65+ demographic. This is the first of 2 MSA launches that will occur before a regional/national approach is taken.

Each spot aired in rotation across 2 cable and 2 broadcast outlets. The spots emphasized the benefits of becoming a Diabetic Shoppe patient while having a strong call to action and the results were outstanding. The spots generated a 46.01% return at a cost per lead of less than $95!

The Diabetic Shoppe, along with Blue Olive, plans to launch a second test market in Missouri where we’re hoping for even better results.

Tags: broadcast, cable, cost per lead, Diabetic, diabetic supplies, north alabama

This entry was posted on Saturday, June 6th, 2009 at 12:34 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.