It’s been a hairied 6 weeks for The Diabetic Shoppe and Blue Olive Consulting! On March 16, we launched brand and direct response television spots in 3 MSAs across North Alabama, targeting the 65+ demographic. This is the first of 2 MSA launches that will occur before a regional/national approach is taken.

Each spot aired in rotation across 2 cable and 2 broadcast outlets. The spots emphasized the benefits of becoming a Diabetic Shoppe patient while having a strong call to action and the results were outstanding. The spots generated a 46.01% return at a cost per lead of less than $95!

The Diabetic Shoppe, along with Blue Olive, plans to launch a second test market in Missouri where we’re hoping for even better results.

After several months of planning and development, Blue Olive Consulting is pleased to announce the launch of a custom, web-based Task & Event Management System (TEMS) v. 2.0., developed by ConnexionsWork specifically for advertising, marketing, and event companies. TEMS is an easy-to-use, efficient project, task, and event management system designed with the advertising, marketing, event promotion and communication industry in mind. This project management software allows clients and agencies to actively collaborate in the management of their campaign while allowing the agency to better maintain control over timelines.

TEMS can accommodate an unlimited number of clients and related tasks or projects, making it easy to manage multiple-tier workflows and projects. Internally, agency management can maintain a close watch on all client projects and timelines throughout the shop. Externally, clients can access the simple user interface to keep a watch on their project’s status (24/7), removing the anxious feeling clients often get as projects near completion.

At-a-glance MarCom calendar

Through secure, private logins, clients can easily access their MarCom calendar for an at-a-glance view of their yearly campaign. TEMS’ drilldown feature allows for quick views of project types and upcoming project completion dates. From their client page, clients can make updates to current tasks, place a task on hold, request new tasks, close completed tasks, or kill a task that doesn’t need to more forward. The system even offers an invoice tracking option.

“So often a client will call with a question and the job jacket isn’t on my desk, so we weren’t able to be as responsive as we’d like,” says  Britton Watson, agency President and COO. “TEMS allows us access to an electronic job jacket of sorts.  To review previous creative drafts, projects notes and email communication between internal staff and the client makes keeping on top of clients’ projects much easier.”

Separate, but related, files can also be uploaded to a task for easy access by client and agency alike. All changes to a task are filed within the task history so no information is lost. And, each time a task is updated, mass emails are sent notifying all associated team members of the change. Trafficking jobs becomes an easy and streamlined process with TEMS. TEMS keeps you On Task and On Time.

TEMS also has task report generating capabilities. The task report can be sorted by active, hold and completed tasks. From this report, clients and agency management are granted one-click access to tasks for quick and easy updates.

TEMS is extremely customizable and can fit your needs, whatever they might be.

For more information, contact ConnexionsWork.

Blue Olive Consulting, LLC, a full service communications firm, has named Stacy Mayfield as Interactive/SEO Coordinator. As the Interactive/SEO Coordinator, Mayfield is responsible for the implementation of the agency’s search engine optimization tactics to help improve natural search engine rankings for our growing number of interactive clients.

“Stacy came to us as an intern and became such an integral part of our interactive team, we couldn’t let her go,” said Britton Watson, President of Blue Olive Consulting. “Her amazing organizational and analytical skills, along with her natural problem solving abilities make her a perfect fit for the agency.”
Mayfield works closely with the interactive and account services team, ensuring the use of the most effective search engine optimization practices. She is also responsible for trend tracking, reporting, researching SEO opportunities and implementing recommended content changes for new and existing websites.

Stacy Mayfield, Interactive/SEO Coordinator

 

“I am excited to be part of an agency that is ahead of the trends,” said Mayfield. “Blue Olive is focused on being in front of the interactive development and search engine optimization curve. I’m thrilled that such an opportunity exists in my hometown.”

Mayfield is a 2004 graduate of the former Bradshaw High School in Florence, Ala. She is currently pursuing a degree in Computer Information Systems at Northwest Shoals Community College in Muscle Shoals, Ala. She enjoys art, photography, fashion and music and is said to be most content when her desk is organized and her calendar is full.

 
About Blue Olive Consulting
Blue Olive Consulting, LLC opened in Nashville, Tenn. in July 1999 as an independent marketing consultancy. In 2005, Blue Olive relocated its head office to Florence, Ala. and in February 2006 expanded operations by acquiring a local agency. Blue Olive specializes in interactive development, search engine optimization, strategic marketing, and media planning. For more information about Blue Olive and its services, please visit theblueolive.com.

BOC Olives, Stacy, Ashley and Mark, decorate the tree.

Whether you’re into Christmas or not, the season is always a big deal in the South. Twinkling lights and Christmas trees typically start popping up around the neighborhood the week before Thanksgiving, and the retail stores start pumping holiday music to get shoppers in the buying mood.

Here at Blue Olive Consulting, we held off until the week after Thanksgiving before decking our halls. It was a time of fun, food and a rousing game of Dirty Santa. The entire staff got involved, the Christmas music was flowing, and before long everyone had let themselves take a break from the daily grind.

Merry Christmas!

BOC Olives, Mark, Christen and Ashley, put the finishing touches on.

BOC bosses, Britton and Gregory, enjoy the season.

Laura, Production Manager, produces garland.

Agency selected as one of The Most Dependable Web Designers of The Southern United States for 2008 by Goldline Research

Florence, AL—May 8, 2008—Blue Olive Consulting, LLC, a full service communications firm, has been selected by Goldline Research as one of The Most Dependable Web Designers of The Southern United States for 2008. The list of The Most Dependable Web Designers of The Southern United States is scheduled to be published in the April 1 issue of Entrepreneur Magazine. Blue Olive Consulting was chosen in this region to receive this prestigious award.

“Blue Olive is thrilled to have our work acknowledged in the industry,” said Britton Watson, Blue Olive COO. “Web design and the internet is an ever-changing frontier and we are pleased to know that we are continuing to stay on top of it.”

“Blue Olive Consulting truly distinguished itself during our evaluation of the industry,” said Allen Scott, Research Director, Goldline Research. “The firm met or exceeded every expectation we have for holistic, client-centric firms.”

About Blue Olive Consulting, LLC

Blue Olive Consulting, LLC opened in Nashville, Tennessee, in July 1999 as an independent marketing consultancy. In 2005, Blue Olive relocated its head office to Florence, Alabama and in February 2006 expanded operations by acquiring a local agency. Blue Olive specializes in internet development, strategic marketing, and media planning. For more information about Blue Olive and its services, please visit theblueolive.com.

About the Goldline Research

Goldline Research is a third-party, independent research firm specializing in evaluating professional services firms. Goldline Research undertakes an extensive, in-depth research process to review all qualified companies in a respective area. Its proprietary research process includes individual company interviews and quantitative analysis of key company data, as well as customer reference checks to confirm high levels of customer service. Those companies that ultimately earn Goldline Research’s Most Dependable designation demonstrate a commitment to service unparalleled in their industry.

Florence, AL-Blue Olive Consulting, LLC, a full service communications firm, received a total of 16 ADDY Awards at the 2008 Tennessee Valley Advertising Federation ADDY Awards ceremony held at Monaco Pictures in Huntsville on February 23, 2008.

“Blue Olive is thrilled to have 16 of 18 pieces submitted acknowledged by our industry with these prestigious awards,” said Britton Watson, Blue Olive COO. “Our firm is still relatively new to the area, but we are definitely making an impact. We look forward to more great campaigns this year and to next year’s award ceremony.”